kestrel@atheron:/press$
// Press kit
Our marks, ready to use
Logos, colours and typefaces.
Everything you need to write about ATON Kestrel: what it is, words to quote, the logos, colours and typefaces, product images and the facts. The typefaces are ours and are not for download.
What it is
What ATON Kestrel is
ATON Kestrel is our own AI model family, built from the ground up for trading. A market model we are training on years of exchange data will make the decisions, a news reader can pause a bot on urgent bad news, and a language model explains each decision in plain words.
It is being built in the open, and the site shows the build live. Paper trading only until launch; it is a tool, not financial advice.
Boilerplate
Words you can quote
Three lengths, ready to quote as written. The one line is what the home page says, so it is always current.
In one line
Built for trading. Trained in the open, live.
Short
ATON Kestrel is Atheron's own AI model family for trading: a market model decides, and a language model explains each decision in plain words.
Long
ATON Kestrel is Atheron's own AI model family, built from the ground up for trading. A market model we are training on years of exchange data will make the decisions, a news reader scores the mood and urgency of the news and can pause a bot on urgent bad news, and a small language model explains each decision in plain words. Every version must make money after real costs on data it never trained on, within a drawdown cap, and pass a held-out exam before a founder publishes it. It is built by Atheron Network Labs, in the open. Paper trading only until launch.
The marks
Each one, two grounds
Every mark is here as an SVG and as PNGs at set widths. Use the SVG where you can: it is vector, so it stays sharp at any size. There is no PNG above 2048 pixels, because there is no reason to send a large file for something a vector draws perfectly.
These marks are made for a dark ground. Always set them on a dark panel, even on a white page, as shown below. On white without one, about half of the lockup and nearly two thirds of the wordmark fall below a contrast of 3 to 1, because the lettering is a silver gradient whose light end is almost white. There is no version for light grounds.
The lockup
The A symbol with the ATHERON wordmark under it. The whole mark, and the one to use wherever there is room for it.
atheron-kestrel-lockup.svg
On a dark ground
On a white page
The wordmark
ATHERON on its own, a long thin strip. It needs width: at 512 pixels across it stands about 53 pixels tall, and anything narrower drops below reading size.
ATHERON.svg
On a dark ground
On a white page
The symbol
The A on its own, with the candles and the curve. For a tab, an avatar or an app icon. It is the only square mark in the set.
favicon.svg
On a dark ground
On a white page
Rules
What not to do
These are the only rules. If what you want to do is not on this list, it is probably fine.
- Do not recolour a mark. The colours on this page are the ones it comes in.
- Do not stretch or squash it. Scale it evenly, by one number.
- Do not rotate it, flip it, outline it or put a shadow behind it.
- Do not redraw the wordmark in another typeface, or retype it by hand.
- Do not take the symbol apart, or use a piece of it on its own.
- Do not crowd it. Keep a quarter of its height clear on all four sides.
- Do not set a mark straight on a light ground. Put it on a dark panel first, even on a white page.
- Do not set it below the smallest width given for it.
- Do not use a mark in a way that suggests we endorse, sponsor or supply you.
Colours
The colours, with their codes
Every colour here is read from the same source the site draws itself from, so what you copy is what is on the screen.
void
#0b0904
ink
#100d07
graphite
#17130b
steel
#201a10
line
#2c2416
bright
#403524
paper
#f4f0e8
mist
#b3ab9c
dim
#8f8776
amber
#ffca1f
amberDeep
#8f5d00
amberBright
#ffd95c
warn
#ff9d4d
bad
#ff6b6b
Typefaces
Three faces, one job each
What we set our own pages in, so you can tell what is ours and what is not.
Atheron Display Color · Headings, and the top of the menu. It is a colour font: it paints its own glyphs rather than taking a colour from the page.
Our marks, ready to use
Atheron Sans · Everything you read rather than scan.
Trained in the open, live.
Geist Mono · Figures, labels and anything that sits in a fixed column. This one is not ours: it is an open typeface anyone can get from the people who made it.
1 234 567 890
The accented capitals
Every accented capital below was drawn for the display face itself, so a heading that uses one is set in the same face as the rest of it, not in a substitute.
No font files
The two Atheron faces are ours and we do not hand the files out, to anyone. There is no download here and no exception, the colour face included. If you are working with us and need one, write to us and we will sort it out for that piece of work.
Product images
The site as it looks today
Screenshots of the home page, taken from the site itself. Use them as they are, without editing what they show.
Fact sheet
The facts, from our records
These details are read from our own company record, so they are the current ones.
- Company
- Atheron Network Inc.
- Product
- ATON Kestrel
- Based in
- British Columbia, Canada
- Registration
- Business Number 788400448GST/HST 788400448 RT0001
- Website
- kestrel.aton-network.org
- Languages
- English · French · Spanish · German · Urdu
Press contact
Something missing?
If you need a file, a colour or a fact that is not here, write to us.
Download
The whole kit in one file
One ZIP file with everything on this page that is a file.
Every logo as SVG and as PNG at each width, and the product images. The typefaces are not in it: they are ours and are not for download.
Download the kit ZIP · 2.2 MB